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@quad@akko.quad.moe @lanodan@queer.hacktivis.me One of my favourite branding moves was Microsoft's re-brand of Lync, their enterprise chat service, an established, well-known and as far as I know, fairly decent chat software for business.

After microsoft purchased Skype for $8.5 Billion I guess they needed to justify it somehow, so they branded Lync to Skype... For Business. I don't know how much cocaine the brain-dead marketing team must've been on to come up with that one but it's always felt the most jarring rebrand I've ever known.

Anyway after they ran Skype's reputation into the ground by removing every good feature and packing it full of Ads, Skype For Business just wasn't competing against other chat software like Discord and Slack sot hey go and release Teams.

Which is somehow ten times worse than Skype ever became, and then they immediately deprecated SFB before bothering to make Teams an actually decent product, now we're 4 years into it and Teams has almost become bearable and I guess those $8.5 Billion are a write-off???