The disturbing headline conclusion here:
❝It proved disturbingly difficult to persuade undecided voters that Trump had been a bad president.❞
In interviews, undecided / low-engagement voters simply didn’t believe that things Trump clearly did were his fault — or didn’t even believe they’d happened.
Article talks about messaging and the campaign, but my eyes are turned to the press. https://mstdn.social/@tinydoctor/113465700424991898