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   RoundSparrow 🐦 (roundsparrow@mastodon.social)'s status on Tuesday, 03-Sep-2024 00:34:02 JST RoundSparrow 🐦

   https://www.wired.com/story/death-of-truth-misinformation-advertising/

   #MIsinformationSystems //\\ #Advertising

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     RoundSparrow 🐦 (roundsparrow@mastodon.social)'s status on Tuesday, 03-Sep-2024 01:18:20 JST RoundSparrow 🐦

     in reply to

     I also am trying to articulate that Large Language Models we see making mistakes... we tend to think human audiences don't want mistakes. But McLuhan is articulating that people desire and the structure of violence, quest for identity. Which is exactly what Russia, North Korea, Palestine, Iran and so forth are doing with violence - wanting identity. So was Germany in World Wars...

     I think war is bad. I think hate is bad and inspires more hate. Will machines hear compassion better than we have?

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     RoundSparrow 🐦 (roundsparrow@mastodon.social)'s status on Tuesday, 03-Sep-2024 01:18:21 JST RoundSparrow 🐦

     in reply to

     Surkov cracked the monomyth, and Putin directed these patterns of memes and messages to be fed into the Internet as likes, votes, comments. #PeterPomerantsev talks about the payload, but the astroturf bottom-up approach flew under the radar of money (paid advertising) and such, but as this Wired article by #StevenBrill is saying now in 2024 - it doesn't even need to fly under the radar. Maybe the NSA / Intelligence Agencies are more on top of: free comments, likes, boosts.

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     RoundSparrow 🐦 (roundsparrow@mastodon.social)'s status on Tuesday, 03-Sep-2024 01:18:21 JST RoundSparrow 🐦

     in reply to

     Marshall McLuhan in 1977 (and before) interview said tribal people "one of their main kind of sport is butchering each other, it's a full time sport in tribal societies"

     Humans doing analysis of computer-collected and computer-sorted information have been feeding sorting, ranking, trending of media. Clickbait, advertisement placement. And it is based on what works, what changes behavior towards the advertiser's objective.

     #QuestForIdentity //\\

     https://www.youtube.com/watch?v=ULI3x8WIxus

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     RoundSparrow 🐦 (roundsparrow@mastodon.social)'s status on Tuesday, 03-Sep-2024 01:18:21 JST RoundSparrow 🐦

     in reply to

     #FinWakeIndraNetToDo incomplete. There are more connections to what McLuhan was articulating that was on a smaller scale with television that the smartphone world has shown even deeper patterns.

     The overall point I was trying to encircle is that machine learning has machine data formatting has been a part of clickbait, sorting / trending in media / social media. And Neil Postman's comments on seconds of adverts vs. main shows cuts/angle changes and Carl Sagan said too... articulation.

     Bill repeated this.
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     RoundSparrow 🐦 (roundsparrow@mastodon.social)'s status on Tuesday, 03-Sep-2024 01:18:22 JST RoundSparrow 🐦

     in reply to

     #MediaEcologyStandingUp

     #SurkovSiege /\ #PutinMediaInvasion

     "That’s a problem Tolstoy dealt with in War and Peace. Here you have Napoleon ravaging Europe and now about to invade Russia, and Tolstoy raises this question: Is the leader really a leader, or is he simply the one out front on a wave? In psychological terms, the leader might be analyzed as the one who perceived what could be achieved and did it." - Joseph Campbell, #PowerOfMyth 1988

     Marshall McLuhan was telling me