I've talked about it here before (from software perspective), in Portuguese
https://paulasimoesblog.wordpress.com/2022/05/16/o-problema-da-expressao-se-nao-esta-a-pagar-o-produto-e-porque-voce-e-o-produto-podemos-parar-de-dizer-isto-as-pessoas/
From: @paulasimoes
https://ciberlandia.pt/@paulasimoes/112982361624060906