Imagine you are at a big party. Everyone is talking but you cannot hear what most are saying.
But one guest is constantly talking about how great a certain product is, and that everyone should buy it. And that guy you can hear loud and clear, because that is what the people who pay for the party WANT you to hear.
That is what algorithm driven social media is. Whether it is Facebook, Threads, or X, when you submit to the algorithm, they control your party.
Tell your friends to choose Mastodon.