Conversation

Notices

1. Embed this notice
   Joe Ortiz (joeo10@mastodon.sdf.org)'s status on Sunday, 14-Jul-2024 04:27:17 JST Joe Ortiz

   in reply to

   • Andrew Moore

   @FineWolf "anonymous" is not as strong as it used to be since companies can EASILY de-anonymize data in minutes if not seconds.

   So this is BS to me and a lot others, all do respect.

   • Embed this notice
     Andrew Moore (finewolf@hachyderm.io)'s status on Sunday, 14-Jul-2024 04:27:18 JST Andrew Moore

     I see a lot of misinformation about #Mozilla #Firefox 128 new Privacy-Preserving Attribution.

     Advertisers have a duty to accurately report ad metrics to their clients. Instead of having to do that via invasive tracking that tracks YOU, PPA allows them to collect metrics about the AD, anonymously. The AD, not YOU.

     That's how we defeat invasive tracking: by proving metrics in a privacy preserving way.

     If you use ad-blockers (like I do), well, nothing will get reported anyway. WIN WIN.