I see a lot of misinformation about #Mozilla #Firefox 128 new Privacy-Preserving Attribution.

Advertisers have a duty to accurately report ad metrics to their clients. Instead of having to do that via invasive tracking that tracks YOU, PPA allows them to collect metrics about the AD, anonymously. The AD, not YOU.

That's how we defeat invasive tracking: by proving metrics in a privacy preserving way.

If you use ad-blockers (like I do), well, nothing will get reported anyway. WIN WIN.