Ian Betteridge
So, Apple, which bits of the DMA does Apple Intelligence violate? Because unless you can actually tell us - which case we clearly have a bit of a problem with some of the claims you've made about how it works - or you're talking bullshit, and just trying to get some leverage with the EU. Which is it Tim?
https://www.ft.com/content/360751cb-7a22-48e0-9b00-6a30ff41dcfe
Ian Betteridge
@gruber @dave If owning a market is their end goal, that's not going to fly. And that's what much of this comes down to: Apple has grown rich off controlling the market for applications on iOS, and doesn't want to give up that money. But similarly, the entire point of the EU is to prevent *any* company controlling big markets, because to the EU, free markets are the very reason for its existence. Interesting times.
Ian Betteridge
@dave @gruber I genuinely don’t know what they’re trying to achieve with their responses. I just can’t see what the end goal is for them. Get the EU to apply the law differently to them? Not going to happen. “Punish” Europe? Not going to help their sales, and they come off as corporate bullies which isn’t a good place for them. (1/2)
John Gruber
@ianb @dave I couldn’t disagree more. Apple is quite obviously taking the DMA very seriously — existential threat seriously. Their end goal is simple: to comply with the law while providing what they consider the best experience possible under the law for EU users while protecting their own business interests.
Dave ⚡️
Indeed !
Apple are an imperfect corporate entity, and there’s no reason to give them any more leeway than any other corporate entity.
In terms of the DMA, I think they need to stop operating in bad faith. Working with it is part of doing business and supporting their customers in the EU.
Ian Betteridge
@dave @gruber I think this is one of the things for Apple to consider, from a PR perspective. The days when it was basically seen as "the good guys" by consumers and not just another big tech company are waning.
The response to the iPad ad was a good example of this: a lot of people did not give them the benefit of the doubt, where in the past they would have.
John Gruber
@ianb That's Apple’s entire point. They don't know. It's uncertain by design. EC proponents keep telling me it's a feature, not a bug, that unlike a rule-of-law nation like the US, it's the spirit, not letter, of the law that matters in the EU. So how is Apple supposed to glean the spirit of the DMA while under repeated threats of massive fines and even — laughably, admittedly — being “broken up”?
Dave ⚡️
I for one am happy to tell Apple “welcome to our world!”
This view of the EU and DMA is so incredibly similar to App Store review, and Apple’s enforcement of its own rules there.
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