I love how folks still think people farmers like Google have a trust problem.
In 2024!
They don’t have a trust problem.
They are untrustworthy.
And they’ve always been untrustworthy. It’s just that your friends happen to work there and your agency gets scraps of work from them sometimes and maybe they sponsor events you speak at that you’re even still questioning this. And, by doing so – still, even today – helping legitimise them.
With friends like these…