Conversation

Notices

1. Embed this notice
   Tim Chambers (tchambers@indieweb.social)'s status on Friday, 29-Mar-2024 11:04:59 JST Tim Chambers

   “The Elon Musk-owned app saw its cost per impressions (CPMs) fall 38% year over year compared to last February, the report found. The click-through rate (CTR) fell 54% over the same period. That dynamic is likely an indication that demand has fallen, Kevin Synnott, a data intelligence lead at Tracer, explained.”

   https://www.marketingbrew.com/stories/2024/03/27/x-ad-costs-engagement-continue-to-fall-per-report

   • Embed this notice
     Tim Chambers (tchambers@indieweb.social)'s status on Friday, 29-Mar-2024 12:13:13 JST Tim Chambers

     in reply to

     • wasabi brain

     @virtualinanity Really good point.

   • Embed this notice
     wasabi brain (virtualinanity@toot.community)'s status on Friday, 29-Mar-2024 12:13:15 JST wasabi brain

     in reply to

     @tchambers especially horrendous when you consider he lowered barriers to advertise, allowing all sorts of low quality advertisers into X that were previously banned. Tells you the exodus of quality advertisers is even worse than top line numbers suggest

     Tim Chambers repeated this.
   • Embed this notice
     prozacchiwawa (prozacchiwawa@functional.cafe)'s status on Saturday, 30-Mar-2024 03:01:57 JST prozacchiwawa

     in reply to

     • wasabi brain

     @virtualinanity @tchambers i've wondered when this data was gonna come out. having been in an ad based business for a while, you could see the premium ad inventory fall away for cheap junk. i used to get served volvo and ibm ads on twitter constantly and those were worth real money to run.