I had a good run with ReadWriteWeb and got a nice outcome, but more than a decade after I sold it I do regret that I didn’t make it into a lifestyle business. I write about this in upcoming chapters of my serialized book, when describing the personal and business stress of 2011 in particular. I admire people like @gaberivera and @mariapopova, who built their indie sites and still run them sustainably as small but successful businesses. That’s the right way to do it.