One of the challenges of encouraging people to adopt heat pumps is *math*. I think this is part of the reason why there are a total of 253 #heatpumps in my town of 21,000 people.
Leaving aside the argument that we need to eliminate emissions yesterday, people are understandably very careful to invest in a new heating system. The current one is working! And yes, fuel prices are outrageous, but $500 next month is still less than tens of thousands, even considering rebates and incentives.