The institutional church has something to share re: this "how dare these university presidents/I'm taking my donation away" fake fight, and it's this: the only way out is to know who you are enough to let the donation walk.
You will be utterly at the mercy of the tempers, feelings, grandstanding and reactivity of those you let control you with their dollars.
The hardest thing to get about this: it's not about money. And it's not about content. It's about power.