@josephcox @pluralistic The ad industry failed the news industry 30 years ago when it retreated into a ghetto of web trinkets brought to market by automated systems driven by surveillance data.
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Kurt (flglchicago@mas.to)'s status on Saturday, 11-Nov-2023 02:27:12 JST Kurt -
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Joseph Cox (josephcox@infosec.exchange)'s status on Saturday, 11-Nov-2023 02:27:14 JST Joseph Cox New: multiple sources, including executives, explain why sites like Jezebel are being shut down despite being very popular. The "brand safety" industry has created a paranoid environment where companies are not prepared to run ads next to important issues.
In the world of brand safety, black box algorithms are deciding what is safe, what is not. On top of that, some companies explicitly saying exclude important social issues.
It is not the journalism. It is the ad industry that is failing it.
https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/
pettter repeated this.
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