@lightweight I can take them very seriously, in my knowledge that they will carry out the most evil acts and cut every corner if they think that doing so will result in more profit.
@Suiseiseki in 'the damage they can do stakes', yes, take them seriously, but in the 'tech cred' stakes, nah. What's so sad is that so many people think they're great, mostly because they're totally dependent on them, and they have to adopt that impression in order not to feel like they're totally screwed... event though they are.