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   Dr. Katharine Hayhoe (kathhayhoe@climatejustice.rocks)'s status on Saturday, 27-May-2023 04:39:28 JST Dr. Katharine Hayhoe

   On Monday, I wrote an essay about climate and biodiversity for Scientific American. I tracked proportional engagement, calculated as (likes + shares + comments)/followers, over six social media platforms.

   The winner? MASTODON, by a landslide.

   Second place? INSTAGRAM. It's harder to share posts on IG, but lot of people like things there!

   The loser? FACEBOOK, also by a landslide.*

   * On Facebook, I've been shadow-banned since August 2018 when they listed clean energy and climate as "socially sensitive topics" so my page there stopped growing 6 years ago and now only about 1% of my followers there ever see my posts. It's actually too bad, because that's the platform where I reach the most conservative audiences through their connections to friends and family. So even though it's dead last, I still persist.

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   • clacke and Charles Muller repeated this.
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     ?? Humpleupagus ?? (humpleupagus@eveningzoo.club)'s status on Saturday, 27-May-2023 04:50:17 JST ?? Humpleupagus ??

     in reply to
     Now do the same chart by based purely on the number of engagements.
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     ?? Humpleupagus ?? (humpleupagus@eveningzoo.club)'s status on Saturday, 27-May-2023 05:12:48 JST ?? Humpleupagus ??

     in reply to
     How many local users does climatejustice.rocks have?
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     Dr. Katharine Hayhoe (kathhayhoe@climatejustice.rocks)'s status on Saturday, 27-May-2023 05:12:50 JST Dr. Katharine Hayhoe

     in reply to

     • ?? Humpleupagus ??

     @Humpleupagus sure, here it is. You can see that Mastodon and IG are punching above their weight, Twitter and LI are proportional, and FB is very low.

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     skye 🏳️‍⚧️ he/him (skye@toot.cat)'s status on Saturday, 27-May-2023 13:56:33 JST skye 🏳️‍⚧️ he/him

     in reply to

     @kathhayhoe image description: diagram showing proportional engagement rates for each platform.
     Mastodon 13%, Instagram 5%, Twitter 1.5%, LinkedIn 1.5%, Post 1.5%, Facebook < 0.5%

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     Dr. Katharine Hayhoe (kathhayhoe@climatejustice.rocks)'s status on Saturday, 27-May-2023 17:12:02 JST Dr. Katharine Hayhoe

     in reply to

     In absolute terms, both Mastodon and Instagram punch above their weight. Twitter and LI are just below. And FB is, no surprise, extremely low.

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     Dr. Katharine Hayhoe (kathhayhoe@climatejustice.rocks)'s status on Saturday, 27-May-2023 22:59:45 JST Dr. Katharine Hayhoe

     in reply to

     • Ric

     @dev_ric Oh you're allowed to, but they won't let anyone else listen.

     clacke likes this.
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     Ric (dev_ric@fosstodon.org)'s status on Saturday, 27-May-2023 22:59:46 JST Ric

     in reply to

     @kathhayhoe you're not allowed to discuss climate on Facebook?

     Wtf kind of an algorithm is that? Wt actual f?

     I'm genuinely gobsmacked.

     Ffs.