Untitled attachment

Notices where this attachment appears

1. Embed this notice
   Dr. Katharine Hayhoe (kathhayhoe@climatejustice.rocks)'s status on Saturday, 27-May-2023 04:39:28 JST Dr. Katharine Hayhoe

   On Monday, I wrote an essay about climate and biodiversity for Scientific American. I tracked proportional engagement, calculated as (likes + shares + comments)/followers, over six social media platforms.

   The winner? MASTODON, by a landslide.

   Second place? INSTAGRAM. It's harder to share posts on IG, but lot of people like things there!

   The loser? FACEBOOK, also by a landslide.*

   * On Facebook, I've been shadow-banned since August 2018 when they listed clean energy and climate as "socially sensitive topics" so my page there stopped growing 6 years ago and now only about 1% of my followers there ever see my posts. It's actually too bad, because that's the platform where I reach the most conservative audiences through their connections to friends and family. So even though it's dead last, I still persist.