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"This enshittification was made possible by high switch­ing costs. The vast communities who’d been brought in by network effects were so valuable that users couldn’t afford to quit, because that would mean giving up on important personal, professional, commercial, and romantic ties. When switching costs are high, services can be changed in ways that you dislike without losing your business. The higher the switching costs, the more a company can abuse you, because it knows that as bad as they’ve made things for you, you’d have to endure worse if you left."