Screenshot of tweets: Christopher F. Rufo X @realchrisrufo Yes, I envisioned a strategy-turn the brand "critical race theory" toxic-and, despite having virtually no resources compared to my opponents, willed it into being through writing and persuasion. Follow my playbook to save America; follow Charlie's to lose sanctimoniously. Charlie Sykes @SykesCharlie May 24 Christopher Rufo has become one of the go-to critics of Critical Race Theory. Here he is... essentially giving away the game. For Rufo, it is all about "branding, and the audacity of his charlatanry is breathtaking: morningshots.thebulwark.com/p/scenes-from-... Christopher F. Rufo X @realchrisrufo Replying to @realchrisrufo and @Conceptuallames The goal is to have the public read something crazy in the newspaper and immediately think "critical race theory." We have decodified the term and will recodify it to annex the entire range of cultural constructions that are unpopular with Americans.
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