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   Wolfie Christl (wchr@mastodon.social)'s status on Wednesday, 15-Nov-2023 05:26:06 JST Wolfie Christl

   in reply to

   Most digital advertising today is based on real-time bidding (RTB), which involves uncontrolled data flows to many entities who bid on user profiles.

   Patternz claims to operate a "fully commercial and operational AdTech arm that actually trades in media" to obtain the data. It claims to have "extensive knowhow of operating a Realtime bidding platform for the last 5 years".

   An earlier version of its website named Google, Yahoo and adtech firms like MoPub, AdColony, OpenX as data sources (!).