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Look, I’m 52 years old. I used to be way more interested in how things worked. Now I’m interested in how they fail. I don’t care how good the administration of Bluesky or Threads is today— I care about what happens if it sours tomorrow. Facebook has broken so many promises. Remember when Facebook opened up to the general public in 2006 with the promise of being the pro-privacy alternative to MySpace? Remember when they told us they’d never collect and mine our data? They are liars, and we shouldn’t trust them. But a company doesn’t have to be run by venal scumbags to put its own interests ahead of its users. Many is the tech CEO who reasoned that selling out their users was the moral thing to do, because the alternative was firing dozens or hundreds of people who trusted them, quit their jobs, and jeopardized their mortgages and kids’ college funds to come work for the company. Seen in that light, selling out your users is actually an act of noble self-sacrifice, in which your loyalty to your friends trumps even your pride in delivering a high-quality product.