My company gave marching orders for me to check our apps and make sure our consent management platform was properly gating Kochava SDKs from loading.
I never bothered checking why... but hot damn I just read the FTC press release.
This is why we can't have nice things. And why I get paid for this BS.
The folks who decided that internet content should be monetized with ads had no idea what a fucked up world they'd create.
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