This reminds me of a book I heard about way back when reading books was a thing I did regularly. Play Anything by Ian Bogost. I put it on my reading list but never got around to it. It's about the power of play and how boredom can be leveraged. Maybe I should actually read that book. Seems like it would be relevant to this line of thinking.
[Update: seems like that book has mediocre reviews, so that might have been why I skipped over it. There might be other books that cover the topic better.]