And not to put too fine a point on it, but Facebook is happy lighting billions of dollars on fire whenever their boss finishes an early Gibson novel while moving his lips. Every embalmed corpse in the Google Graveyard was entombed with a level wealth that'd make a Pharaoh cringe.
They've garnered tectonic wealth from software they got for free, and for them to turn around and say, someone's dropped a cigarette in this world we've built out of tinder and kindling, you owe us?
No. Tap the sign.