@jplebreton oh, absolutely - but, as evidenced by your citing _a NYT Piece_ - none of that grandiose techno-mystical marketing would have any traction if the lay media wasn't amplifying it without enough critical reading, and presumably, the incentives of old and new media favouring high-engagement over accuracy...
Which itself came from the algorithms and and industry of the very same tech caste... So to be fair it circles back to them!