Making conspiracy content is astonishingly lucrative due to social media algorithms which incentivize ludicrous and irrational content.
Russell Brand's YouTube career is a perfect example of selling out to insane people, as the clip below brilliantly lays out.
A guy who craved attention for his goofy new age beliefs finally got it once he started targeting the Joe Rogan/Alex Jones crowd.
You can get the full video here: https://www.youtube.com/watch?v=eo4gIihETu8