@WayneLiangMD @evan I think people start out wanting an alternative to the birdie site.
And they expect it to be the same "just sign up here" experience.
And then they find they have to pick an instance. Most will give up at that point but those who persevere have to have some awareness of federation.
Maybe only 10% of people currently engaged with Twitter will make the transition, but I suspect it's the 10% that matters for a vibrant community?