@grimalkina omg, I think it was what 15-20 years ago, when I was seeking advising on grant writing for public science literacy projects...and I was told that I had to focus on kids, because funders saw adults as a 'lost cause'.
So instead, I focused on families at the Maker Faire. If I could get a parent to sit down next to their kid and be taught cell biology by a child, I might make a tiny impact?