@atomicpoet The difference is if people go "Hey I want to be on Bluesky" the platform says "yes sure, join here". If people go "Hey I want to be on Mastodon" the platform (and its users) say "Well actually, it's The Fediverse and Mastodon isn't even that good compared to XYZ, and you really shouldn't join the most popular server".
The Fediverse is probably the best and only truly viable form of social media. But so far, we've done an extremely poor job creating a good onboarding experience for people who aren't into tech stuff.