“Tesla is the symbol of Musk’s midas touch, and it’s the source of his tangible cash. It’s also the Musk company that’s most dependent on consumer taste and public goodwill, giving the public countless touch points for social pressure of all kinds. The direct line between making the Tesla brand toxic, pushing Tesla into bankruptcy, and bringing Elon Musk’s entire empire down around his ears makes this the perfect lever on which to push back against this unelected oligarch.”
Let’s do it.