"When Google unveiled AI Overviews last year, online publishers worried that the AI-generated blurbs in the top spot of search results would spark precipitous declines in traffic and gut the business model of vast reaches of the web.
Now, there is growing evidence validating those fears.
New research shows the web traffic that publishers have long relied on is significantly slowing, thanks to AI-generated summaries and the rise of AI chatbots.
Traffic to CNN's website has dropped about 30% from a year ago. Business Insider's and HuffPost's sites saw traffic plunges around 40% in the same period, according to figures from digital market data firm Similarweb.
While many factors influence traffic fluctuations, publishers say the introduction of Google's AI Overviews in May 2024 has packed a punch.
Helen Havlak, the publisher of The Verge, a tech news site and Vox Media's most visited homepage, said when people see AI summaries, they visit sites for information less often."
https://www.npr.org/2025/07/31/nx-s1-5484118/google-ai-overview-online-publishers
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