Whenever capitalists, and their servants talk about "the people," you need to immediately translate that to the property owning class, the bosses, the investors. Nobody else counts as people to them. If you keep that in mind, it gets a lot easier to understand and deconstruct the pro-capitalist propaganda that drives the vast majority of media (even entertainment) you consume, and political rhetoric you're exposed to.
There; saved you a couple years of reading.