silverpill@Revertron A single person, or a group, or a company. Let's assume for a moment that IPNS performance has improved and it supports FROST or something like that.
The IPNS name is a namespace root. It is a pointer to some verifiable data structure, probably an append-only log, where all identity operations are recorded: add key, update key, revoke key. If the root key of namespace is distributed, no one can single-handedly add or remove an identity. Operations are performed only by a consensus or a majority vote.
Such system would have all desired properties: redundancy on all levels, organizational diversity (no logical centralization), no payments required, key rotation is possible, user friendly.
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