People are free to repeat that cycle over and over again if they want to, of course. And hey, as long as they recognize the built-in impermanence of quote-unquote free platforms and use these tools as the deliberately breakable toys they are, more power to them!
What I can't deal with anymore is the denial of reality, the toxic illusion that tech corpos have our best interests at heart, or that these eleventy billion incidents that all follow the same pattern are the product of individual bad actors and not a fundamentally broken system.
So I'm not saying don't use corporate media ever, or that if you do so you're tainted or a collaborator or whatever techbro puritan talk I could care less about. I'm saying: Have a plan. Don't invest your entire connections and attachments into one corporate media platform, and for God's sake don't trust it to be there for you long-term.
Build a personal website. Get your people's contact info outside social media. Back up your data. Build community and support a fedi instance, if that's your pace. Heck, maybe build a fedi instance. Whatever you do, be ready to be able to function without the tech companies' "generosity." Because they sure as hell don't care about you.