@glassresistor @breakin I believe that bit about domain ownership and Google is not correct. Section 7.1 "Use case: First-party website analytics" of this Opinion covers it specifically https://ec.europa.eu/justice/article-29/documentation/opinion-recommendation/files/2014/wp224_en.pdf
First-party analytics cookies still require consent. What I'm less sure of is if *any* third-party cookie can be exempt from consent.
"Strictly necessary" is not the same for every website but often covers things beyond login.