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“But Tim Cook made that donation out of his own pocket, not Apple's!”

Tim Cook is the CEO of Apple. The CEO of Apple chose to donate $1M to the man enacting catastrophic policies targeting trans people and minorities in the US.

To decouple that donation from the fact that he holds this position as the head of Apple; to pretend that Tim Cook exists publicly as anything other than the CEO of Apple; I think it would be dishonest, to say the least.

My point stands firmer than ever now that Apple has introduced its 2025 Pride Collection. The company has brought this criticism upon itself.

They are the ones choosing to sell Pride merchandise and simultaneously curtsy to the Trump administration. They are the ones making the decision not to protect their trans employees, not to increase their financial support to trans organizations, and not to utter the words “LGBTQ Pride“ at any other occasion this year than when they need to sell Apple Watch bands.