The mainstream Right has been doing this "be the better person while losing" thing pretty much since the end of World War II (doing it as intentional controlled opposition notwithstanding).

The base absolutely loving Trump, as boorish a fighter rhetoric-wise as one will see, indicates the rank and file are sick of that shit.

RT: https://poa.st/objects/42efb701-d7ee-408a-85fd-cbab11249928