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The project of convincing investors that tech's "dopamine hackers" had perfected mind-control with warmed over, non-replicable Skinnerian behavior-mod and mass surveillance sold a *hell* of a lot of ads. After all, if there's one kind of person the advertising sector has *always* been able to sell to, it's advertising executives, who are the easiest of marks for a story about how easy it is to trick the public into buying whatever you're selling:

https://pluralistic.net/2020/10/05/florida-man/#wannamakers-ghost

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