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This is why Zuck keeps telling stories. The most important story Zuck tells is about himself, the boy genius who converted a tool for nonconsensually rating the fuckability of Harvard undergrads into a social media monopoly with four billion users. Zuck's cult of personality isn't the product of mere narcissism - it's a tool for creating the material conditions for ongoing investor confidence:

https://www.businessinsider.com/mark-zuckerberg-shirt-latin-what-does-it-say-explained-words-2024-9

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