One of Ira's Keep Its today was about sites that try to scam people into paying more for the now required UK ETA Visa, but that's not really the source of the problem. He mentioned it because when Googling, the scammy links popped up at the top instead of the official UK link.
So, the Keep It should be to Google. Stop using Google.
Kagi, DuckDuckGo and Bing (DDG uses Bing) showed me the right result right away. Google also does this, but I have a bunch of shit turned off by default on Google to make it usable