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@jtruk @revisionparty
I'm not sure that's entirely accurate though: The bullseye is not intact and there's many more than the two data rings required for a ShotCode. Also the sector and ring borders are inconsistent and not lining up in a lot of places.
To me it looks like an artistic rendering inspired by one of the several similar but incompatible circular barcode schemes circulating in the 2000s.
It might well be encoding some hidden message but I'm certain it's not a ShotCode :)