Flipboard Culture Desk“This brand is bigger than any one person and bigger than what I’m able to lead on my own. It’s a movement. And it deserves a team with the scale, experience, and infrastructure to realize its potential."
What successful international conglomerate is being discussed here? It is, of course, Fyre Festival.
Felon founder Billy McFarland announced today that he's officially canceled the second edition of the festival, which was due to take place next month in Mexico, and is also selling the name. “We have decided the best way to accomplish our goals is to sell the Fyre Festival brand, including its trademarks, IP, digital assets, media reach, and cultural capital - to an operator that can fully realize its vision.," he said in a statement on the official website. "There is a clear path for operators and entrepreneurs with strong domain expertise to build Fyre into a global force in entertainment, media, fashion, CPG, and more.” Here's more from @FlipboardUK
We don't have any info on how much MacFarland hopes to get for his brand, but we'll be sure to keep you posted, in case you're interested in investing.
https://flip.it/0WjDs2
#Music #MusicFestivals #FyreFestival #BillyMacFarland #Lifestyle #PopCulture
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