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Right now, instead of making protests feel •large•, I’m leaning more in the direction of making protests them feel •ubiquitous•. Create a feeling of “oh, wow, this is everywhere.” Don’t rack up the headcount; make the heads impossible to count.

Make it something people can’t escape in their daily lives: the Tesla dealership, the freeway overpass, the local street corner, dang it, people just keep showing up!

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