There’s a lot to be said for massing a lot of people in one single place. It makes the movement look large; it gets the attention of the press.
Except…the mainstream press is pointedly plugging its ears and saying “LALALALALA” to large protests. A few weeks ago, we had one of the largest single-day protests in US history (maybe the 3rd largest, maybe only like the 5th largest, but in that vicinity), and the press shrugged it off. Only a few mines on the home page. Minor feature on the print front page, turn to p.17. NPR called it “not very compelling:” https://www.readtpa.com/p/not-very-compelling-how-npr-dismissed
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