Last weekend, 3+ million people (maybe as many as 5 million?) took to the streets in the USA. That is awesome, but it doesn’t count for diddly if we all take our signs and go home afterwards. Rallies are demonstrations of capacity…but capacity to •what•, exactly?
Well, here’s one answer: we have the capacity to make the Tesla brand so shameful, so socially toxic, that their sales tank and their stock along with it — which matters because Musk has so very much of his wealth (and thus power) tied up in that stock.