Carolen 🇬🇧🏴For most of the last decade, consumers have seen a contrast between brands promoting social transformation, while simultaneously being some of the single greatest contributors to the decline in living standards across the vast majority of the western world.
They’ve seen messaging grow heavy-handed, couched in shame, or used as a tactic for obfuscation. And they’ve asked the consumer to bear the cost, often charging more for worse products (hello, paper shopping bags).
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