Peach fizzled out because it was trying to replicate the monopoly-based walled-garden business model of already existing social networks.
The problem is: that space is already overcrowded. To really have a shot at that, one would need resources comparable to the resources of the biggest players in that space. And even if you do have such resources, this might still not be enough – as the fate of Google+ illustrates.
Fedi is playing a different game; decentralization is a superpower.
4/🧵