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Why does @Google search suck so much now?

"Google's Search Generative Experience

* Google's Search Generative Experience (SGE) is a significant [step backward] in search technology, shifting from keyword-based queries to [mis]understanding user intent

* MLM-style search uses context, user history, & even emotions to deliver [irrelevant] results"

My personal favorite new Google "tool" verification via internal prompt defined searches, both ineffective solution, while being a powerful backdoor