“'Turns out that the climate doers category actually are the consumers who most frequent fast-food restaurants,' Rubin told TechCrunch. What’s more, some 30% of climate doers are Republicans": Who are climate-conscious consumers? Not who you’d expect, says Northwind Climate | TechCrunch https://techcrunch.com/2025/04/01/who-are-climate-conscious-consumers-not-who-youd-expect-says-northwind-climate/