@sawaba @GossiTheDog
I agree that most small to medium companies probably do not have to care about any of this right now. Those that do probably know already. But it's not something that can be simply ignored by everybody.
The main way to recognize overhyped nonsense is when they talk about inventory and agility. Unfortunately, neither of these terms is completely without merit, but they are the most favorite buzzwords of the hype peddlers. Really both of these boil down to proper key management. Something that is extremely difficult, but not unique or novel with PQC.